In an attempt to invert the viewers gaze, we were inspired by Supreme and their ‘Supreme Brick’ as well as their other Supreme-branded objects. Supreme releases these branded objecs yearly to play on the idea that people will buy anything if its luxury branded.
Gathering visual notes from currently established brands we created a line of designer bricks and placed them in a public environment to observe the interaction.
Visiting these stores (Prada, Louis Vuitton, Gucci, Christian Dior, Chanel) and averaging a price out from each category within each website helped to create the bricks as accurate as possible. Ones that we envision each brand to have in their collection.
This played with what it means for an object to be branded and the consumers fascination with branding, regardless of cost. Then in placing them in a public environment we observed that people were very drawn to them and even took selfies with them.
Gathering visual notes from currently established brands we created a line of designer bricks and placed them in a public environment to observe the interaction.
Visiting these stores (Prada, Louis Vuitton, Gucci, Christian Dior, Chanel) and averaging a price out from each category within each website helped to create the bricks as accurate as possible. Ones that we envision each brand to have in their collection.
This played with what it means for an object to be branded and the consumers fascination with branding, regardless of cost. Then in placing them in a public environment we observed that people were very drawn to them and even took selfies with them.